You are about to exhibit at a big trade show for the first time, and want to make sure that you leave a lasting impression on potential customers. If you have been thinking about how best to organize your display stand, and want to ensure that everything you have is full of impact and will leave people remembering your name, then you want to have a full-booth backdrop stand at your trade show booth. These are designed to draw the eye into your display, and encourage people to investigate your products further. Find out how you can make the most out of an impressive banner display with help from our team.
Begin working on your stand early
As soon as you have a date for your trade show, you need to start working on your display banner. There are two important factors that you have to have on your banner. Firstly, the colors and branding on the banner have to be the same as those on your products, and also on your website. The design of the banner should be worked out with your graphic design team, so that everything connected with your business sends the same message. You need to include important information on your banner – not just your name and products, but also website addresses and email contact information, so that interested customers can get in contact with you easily. Make sure to advertise your trade booth on your website, so that people who want your products can come to the show and buy in person.
Putting up your banner
The most important thing you need to do on the day of the trade show is arrive in plenty of time to put up your banner and be ready for customers to arrive. When you arrive at the show with your banner, start to organize your trade booth. You should make the organizers aware that you have arrived, and then arrange tables and seating so that your workers are fully ready when people come to the booth. If you have products to sell at the show, make sure that they are in position so that customers can view them easily, and so that they don’t become messy and disorganized after people have examined them.
Use your banner as a branding exercise
Any opportunity that you have to promote your business should be taken at the first attempt, and this includes the trade booth that you have. You can make the booth space into your own branded area, using a large backdrop stand for your main banner, as well as connected roller banners at either side. Make sure that you stand out in the right way by advertising yourself to your customers using specialist branding. If you need help with finding the right banners and stands for your trade booth, you can download our catalog from our website, or talk to our experts today either by messaging us online, or by calling us at (818) 983-5788 now.